Finance Articles

Loanbright and Ellie Mae Enter Into Marketing and Technology Partnership to Offer Locally Targeted Mortgage Leads Through Ellie Mae's Encompass Loan

Evergreen, CO (PRWEB) December 20, 2007 -- Loanbright, a leading provider of internet lead generation and online marketing services to mortgage brokers and loan officers and Ellie Mae, an award-winning provider of innovative software and services for the mortgage industry, have entered into a marketing and technology partnership. The partnership was designed to give Encompass users a simple, affordable and easy way to purchase locally targeted sales leads from prospective borrowers looking to purchase a home.

Locally targeted marketing continues to grow as a more effective marketing strategy for mortgage professionals and Loanbright's SelectLead Program offers mortgage brokers and loan officers the opportunity to connect with prospective home buyers in their local markets.

"As the mortgage market continues its transition, we feel the key to long-term success for mortgage brokers and loan officers is to get back to the basics of serving home buyers and home owners in their local communities," said Mark Rodriguez, Vice President of Business Development at Loanbright. "This partnership is a great opportunity for us to educate Encompass users on how working with home buyers in their local market can help them to build their businesses, especially in slower or transitional markets".

Leads from Loanbright are purchased by Encompass subscribers on a per-lead basis through the Encompass Lead Center, and then delivered directly into Encompass where the leads can be accessed and managed. Loanbright is offering, for a limited time, a 15 Lead Free Trial to Encompass users that sign-up as new customers for Loanbright's Select Lead Program. Leads from home buyers actively seeking a mortgage to purchase a home, range in price from $3.99 to $8.49 per lead depending on geographic area. Loanbright does not require any up-front payments or long-term contracts.

Loanbright's leads undergo both an automated and manual quality control measures to screen out visibly bad leads, so the incidence of fictitious or inaccurate information is reduced.

"Ellie Mae has always been selective when partnering with lead providers. Loanbright brings the right mix of quality and value that our customers demand." states Chris Backe, Partner Alliances Manager at Ellie Mae.

About Loanbright

Loanbright is a leading provider of internet lead generation and online marketing services to mortgage professionals and online loan comparison shopping services to consumers. Loanbright, an Inc 500 company, owns and operates the www.CompareInterestRates.com and www.CompareLenders.com loan comparison shopping websites. The company was established in 1999 and is based in Evergreen, CO. To learn more about Loanbright, visit www.Loanbright.com or call (888) 330.3330.

About Ellie Mae, Inc.

Ellie Mae, an award-winning provider of software and services for the mortgage industry, offers a comprehensive line of loan origination solutions including the company's flagship Encompass® Mortgage Automation System, as well as Contour? The Loan Handler® and Genesis 2000®. Ellie Mae's loan origination solutions are used by over 50 percent of the nation's estimated 50,000 mortgage originators. Encompass is deployed by over half of the nation's top 250 brokerages, including seven of the top ten. Integrated in these loan origination systems is Ellie Mae's ePASS Network, the industry's most-used online transaction platform, processing over one third of the nation's $3 trillion in loans. Winner of the 2007 Mortgage Technology Synergy Award for enabling seamless end-to-end e-commerce, the ePASS Network enables mortgage companies to easily do business online with dozens of leading lenders and thousands of settlement service providers. Ellie Mae is based in Dublin, California, and can be found online at www.elliemae.com or by phone at (888) 955-9100.

Ellie Mae, Encompass, ePASS, and Genesis 2000 are registered trademarks, and Contour, Executive Websites, and Ellie Mae Docs are trademarks, of Ellie Mae, Inc. All rights reserved.

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