Finance Articles

New PR Week / Barkley Study Reveals Cause Marketing an Effective Business Investment

Kansas City (PRWEB) October 23, 2007 -- The 2007 PR Week / Barkley Cause Survey reveals that philanthropic activities can drive business success. In fact, 72% of consumers say that they have purchased a brand because it supports a cause they believe in. Furthermore, corporate respondents say they see positive PR (65.3%), an increase in sales/retail traffic (26.7%) and an enhanced relationship with their target demographic (52%), as a result of their cause marketing efforts.

The first cause marketing campaign was launched 25 years ago, and what was formerly viewed as a trend, is now considered a cost of entry for many businesses. In fact, consumers demand it, with 90.7% of consumers saying it?s important for companies to support causes and charities. The survey also revealed that the majority of companies (34.7%) with cause programs funded their efforts through the marketing department, as apposed to HR (4%), or even PR (14.7%).

?Companies are beginning to clearly understand that there is a return on their reputational investment,? said Mike Swenson, president Barkley Public Relations. ?(And) cause is the perfect storm to allow companies to engage employees and customers in a more meaningful way.?

In addition to an increase in sales or enhanced customer relationships, corporate philanthropy can also drive recruitment and retention. Among companies with cause marketing programs, 56% saw heightened staff morale and retention and 14.7% ?strongly agreed? that they have an easier time finding top-notch recruits.

For the full survey, visit www.barkleyus.com or www.prweek.com

Contact:

Erica Wren

(816) 423-6218

ewren @ barkleyus.com

About the PR Week / Barkley Cause Survey:

The PR Week/Barkley PR Cause Survey was conducted by PR Week and Millward Brown. E-mail notification was sent to approximately 8,222 consumers and marketing pros and a total of 368 people (225 consumers and 143 marketing pros) completed the survey online between August 27 and September 17, 2007. Results aren?t weighted. Full results?offering additional data?are available in PDF format for $150. Please contact irene.chang @ prweek.com

About Barkley:

Barkley is the largest employee-owned agency of its kind. Founded in 1964, the company has 300 partners offering a full range of marketing communications services including advertising, public relations, cause branding, sponsorships & events, relationship marketing, social media, design, media planning & buying, motion graphics, research and interactive marketing. Barkley is headquartered in Kansas City with field offices across the nation. More info: www.barkleyus.com .

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Major Investment by Precast Concrete Structures Specialist
Civil engineering precast concrete structures specialist, ABM Group, has completed the first phase of a major expansion programme. Investment in new high-capacity cranes and additional moulds has boosted capacity and provided greater production flexibility.

TrustDefender Meets with Global Finance Industry Leaders in New York and London Sponsored by Austrade
Recently returned from an Australian Government sponsored financial services technology trade mission to the USA and UK, Australian company TrustDefender has identified significant opportunities in the world's leading financial sectors of New York and London.

Mortgage Brokers - Should You Use One?
Mortgage brokers have become more popular for consumers to work with than ever before. Rather than do the research, and investigating of available mortgage loan options themselves, many are choosing to let a mortgage broker do the leg work.

Mortgage Insurance Cover Is More Transparent When Bought Independently
One of the biggest reasons why mortgage insurance cover and related protection policies are hard to understand is the lack of information given at the time of selling. Mis-selling only occurs through ignorance of the product and not knowing what it can and cannot deliver. As long as the consumer has the information and key facts regarding a policy and has made sure it is suitable, it will protect their mortgage. Getting behind on your mortgage repayments puts you at high risk of being repossessed but with mortgage protection it does not have to be this way.

Silanis Introduces New Return on Investment Plan for E-Signatures: Technology Proven to Deliver Dramatic Financial and Business Efficiency Benefits ac
Leading electronic signature provider, Silanis Technology, announced today a new return on investment plan designed to assist companies in quantifying the bottom line impact of electronic signature technologies.

Newest Rate and Payment Mortgage Calculators for Home Loans from The Mortgage Store Online
The Mortgage Store Online (TMSO) today released its complete set of free home mortgage loan calculators on their website at themortgagestoreonline.com. These highly accurate mortgage calculators use current and true rate information to give borrowers the most realistic mortgage payment calculations.

How To Finance Your Franchise Business Opportunity
You have found the best franchise for you and are really excited about its future and your new business. However, how are you going to pay for it? Many franchises require a significant investment and a large amount of liquid money that many individuals don?t have. Fortunately, there are a lot of financing options available to help you finance your franchise business opportunity.

Launch of Investment Banker's Notice, a New Investment Banking Online Publication
Investmentbankersnotice.com is a revolutionary new website which allows investment banking firms, government entities and corporations to display financial transactions in a graphical format to an international financial community.

How To Get A Better Mortgage Rate
How To Get a Better Mortgage Rate By Improving Your FICO Score The American dream has always included home ownership, a place where a man can raise his family free from government oversight That dream is still attainable even in today?s economy, but it must be tempered with common sense to prevent your dream from becoming your worst fiscal nightmare

Rate Tarts No Longer Welcomed By Mortgage And Credit Card Providers
Following on from recent moves in the credit card industry (see Cashzilla "Rate tarts losing ability to cherry pick") to reduce the number of people switching from one financial provider to another, mortgage lenders are now looking to follow suit.Abbey is the latest High Street mortgage lender to notify its customers that they are increasing the costs associated with switching from their mortgage to £225, this fee is over and above any other penalties levied for leaving early, and represents an increase of 25%.

Which Of The Mortgage Rates Is Right For You?
Finally, you have found the house of your dreams You can now decide on the amount that you want to borrow and also your downpayment for it

How To Higher Payout With Minimum Investment
If you are thinking of borrowing a large sum of money, ensure that it comes at less troublesome costs. Making its repayments should not be a prospect that bogs you down. Secured homeowner loans are easily available loans that help you meet all your personal needs, especially when it comes to unforeseen expenses.

Indiana/Ohio Mortgage Lender Reveals Gaping Holes in New Mortgage Relief Plan - Offers Alternatives
Last week President Bush announced the new mortgage relief plan for borrowers trapped in high- risk adjustable rate subprime mortgages. The approval was granted last week in an effort to slow down the subprime mortgage market implosion. Legacy Financial Services' President, Cameron Moss, has reviewed this new plan and wants to ensure homeowners and borrowers know the facts and have a place to turn for answers and assistance.

New York Personal Injury Lawyers Comment on The State of Nursing Homes and How They are Affected by the Ownership of Private Investment Groups
NY Personal injury lawyers Schreffler Schwarz (www.schrefflerschwarz.com) react: "Seems Like a Nice Place" isn't a good reason to choose a nursing home for your loved one. The recent New York Times article regarding the current state of affairs reports how private investor-owned homes are not just ruining the industry, they are literally putting people into their graves.